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Marketing Your Consulting Forestry Business: Beyond Surviving to Thriving
February 12, 2021 2:00-4:00pm Eastern
Location: Online via Zoom
Presented by Sheri Singer, Singer Communications
As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large (approved 2017).
In this fast-paced marketing session, Sheri Singer, president, Singer Communications, will share the foundational aspects of how to market your consulting forestry business. Using the lessons learned in 20 years of managing her consultancy, combined with her knowledge of ACF from working with them for the past year, Sheri will share her marketing do’s and don’ts.
Punctuating her two-hour session with polls and break-out rooms, Sheri will share how students can differentiate between the must have marketing components from the nice to have ones and discuss how marketing has changed in the past year. She will walk participants through how to identify meaningful content that will resonate with potential clients, determine the most appropriate distribution channel (mail, email, social media), understand the value of referrals and other marketing tools, and keep your business going. This session will provide you with marketing tips you can use to launch and grow a successful consulting forestry firm.
This session is approved for 2 Category 2 SAF CFE credits.